Meals On Wheels Has a New Name

The new name better reflects the organization’s work.

For over 50 years, Meals on Wheels of Fairfield County has provided services that ensure nutrition, health, connection, and independence for people ages 60 and older living in Fairfield County. While many community members are familiar with the meal delivery services, recent research indicated that others are not as familiar with the 20+ additional services offered to older adults by Meals on Wheels.

To address the issue, the agency spent a year collecting data and evaluating feedback to create a simple name that would better reflect the organization’s offerings. The process involved working with Krile Communications, conducting client surveys, obtaining community feedback, performing interviews with community leaders, and soliciting input from the board and staff. The information collected confirmed the limitations of the Meals on Wheels name and that the agency should consider expanding its name to indicate all that is offered.

This month, the organization is announcing that The Senior Hub has been selected as the co-branded name to sit alongside the name Meals on Wheels Fairfield County.

Like a hub of a wheel, The Senior Hub is at the center of the senior support system in Fairfield County. We connect all of the services and supports available to older adults to keep them on a path of independence and well-being, while continuing to provide nourishment and fellowship.

The Senior Hub brand will provide a platform to promote the 20+ services and resources to help seniors thrive.

While our name may be changing, our services, staff, location, phone number, and organizational mission will stay the same. The only difference is that our identity will be enhanced through the co-branded marketing strategy which people will begin seeing on all our marketing materials very soon. We are proud and excited to unveil the new concept!

The agency is registered with the State as a 501(c) 3 private, non-profit under the name of Meals on Wheels Older Adult Alternatives of Fairfield County, Inc. with doing business as names (dba) of The Senior Hub and Meals on Wheels Fairfield County. Learn more about The Senior Hub-Meals on Wheels Fairfield County at the website. All are welcome to  stop by the agency located at 1515 Cedar Hill Road, Lancaster for a tour.

 

Filed under: Announcements, Community, Community, Health, Life, News, People, Volunteer
Anna Tobin, executive director of Meals on Wheels FAIRFIELD COUNTY

By Anna Tobin

Anna Tobin is the Executive Director of Meals on Wheels Fairfield County and has over 17 years of experience in the management of countywide, non-profit, social service organizations.